The White Lotus S4 Heads to Cannes, Filming Underway at Hôtel Martinez

Announced May 9, 2026, the fourth season of HBO's critically acclaimed anthology series, 'The White Lotus,' has officially entered production in Cannes. The show, which chronicles the often-unpleasant exploits of guests and staff in fictional luxury resorts worldwide, is set to use the glamorous French Riviera as its latest backdrop.

Specifically, filming is underway at the Hôtel Martinez, a Grand Hyatt Hotel, situated on the famous Promenade de la Croisette. The choice of Cannes, a city synonymous with cinematic grandeur and high-end tourism, aligns perfectly with the series' established aesthetic of opulence and drama. While the characters may present a challenge, the setting itself is unassailable.

Our take: The Hôtel Martinez, a bona fide icon of the French Riviera, offers exactly the kind of refined coastal luxury 'The White Lotus' demands. Its Art Deco heritage and prime location will undoubtedly provide a compelling visual counterpoint to the series' always-tangled narratives of privilege and dysfunction. We anticipate the Martinez will see a significant surge in interest following its screen debut.