Queenstown's St. Regis Debuts 2027: New Zealand Reaches Peak Luxury Tourism

Announced March 5, 2026, the St. Regis Queenstown is slated to open in late 2027, marking Marriott International's luxury debut in New Zealand. This 145-room property, perched overlooking Lake Wakatipu and The Remarkables mountains, sets Queenstown's sights on an ultra-premium tourism demographic.

Located on a prime corner site downtown, the St. Regis provides immediate access to Lake Wakatipu. Guestrooms will feature floor-to-ceiling windows and panoramic vistas, a design choice Travel And Tour World notes will extend guest stays beyond typical adrenaline pursuits.

The hotel will offer 145 rooms and suites, complemented by St. Regis's signature butler service. Travel And Tour World reports that operators anticipate an 85% occupancy premium, suggesting a significant boost for local businesses.

A world-class spa is planned, complete with hydrothermal therapies and alpine herb treatments, against a backdrop of The Remarkables. Indoor heated pools will cater to post-activity recovery. Travel And Tour World identifies a trend toward restorative luxury, with tailored wellness packages incorporating activities like early morning yoga by Lake Wakatipu.

Dining promises sophistication with The Drawing Room offering afternoon tea and The St. Regis Bar serving rare malts. All-day dining will prioritize South Island ingredients, aiming to introduce Michelin-caliber experiences, according to Travel And Tour World.

Fitness facilities overlooking Lake Wakatipu will support an active clientele, with options for personal trainers and bespoke regimens. Ballrooms and terraces are designed for events up to 200 guests, accommodating corporate retreats and weddings.

Travel And Tour World reports the St. Regis Queenstown project represents an investment exceeding NZD 100 million, forecasting over 200 direct hospitality jobs and a 5% GDP increase. The development integrates net-zero design principles, including geothermal heating and rainwater harvesting, and guest-facing conservation efforts such as donations for kea protection from paragliding fees.

Our take: St. Regis bringing its elevated service to Queenstown will be a game changer for New Zealand’s luxury tourism market. This isn't just another hotel; it’s a statement that Queenstown is ready for a clientele that expects adventure and uncompromising comfort in equal measure. The emphasis on sustainability and local integration shows a forward-thinking approach that will resonate with today's discerning traveler.