Marriott Opens Online Store for At-Home Hotel Luxury

Announced May 26, 2026, Marriott Bonvoy’s new online retail venture allows consumers to purchase furnishings and home goods previously exclusive to its high-end hotels. This initiative aims to extend the ambiance of a luxury hotel stay into private residences.

The collection includes a range of items, from wellness-inspired bedroom furniture to decorative accents. According to euronews, prices for certain pieces can surpass €6,500.

Our take: This move by Marriott is a smart play on aspirational consumerism. Many guests want to replicate the luxury hotel experience at home, and offering proprietary furnishings directly appeals to that desire. It also creates a new revenue stream and strengthens brand loyalty by integrating the hotel aesthetic into daily life. The high price points signal exclusivity, aligning with the luxury segment Marriott aims to capture.