One&Only Moonlight Basin: An American West Retreat Arrives

Announced March 19, 2026, One&Only Moonlight Basin is poised to redefine luxury hospitality in Big Sky, Montana. This marks the brand's inaugural foray into the United States, bringing its distinctive blend of curated experiences and high-end design to a region synonymous with natural grandeur.

Wallpaper* — Travel highlights the resort's commitment to an "elevated, art-filled American West escape." This suggests a departure from rustic clichés, instead leaning into a refined aesthetic that complements the surrounding landscape.

Our take: One&Only's entry into the US market, particularly in a location like Big Sky, signifies a maturing demand for ultra-luxury that is deeply integrated with its environment. The emphasis on art and elevation, as noted by Wallpaper* — Travel, positions Moonlight Basin as a serious contender for discerning travelers seeking both adventure and refined comfort. This move could also signal a broader trend of luxury brands investing in high-end, experiential properties outside traditional coastal markets.