Prime Commercial Building Near Singapore's Raffles Hotel Hits Market

On May 12, 2026, a six-story commercial building at 402 North Bridge Road, Singapore, was launched for sale via an Expression of Interest (EOI) exercise by ETC. The EOI period concludes on June 11, 2026, at 3 PM, Singapore time.

The property boasts dual frontages on North Bridge Road and Seah Street, positioning it directly beside the legendary Raffles Hotel in the bustling City Hall-Bugis precinct. It offers potential for naming and signage rights, a distinct advantage in Singapore's competitive urban landscape.

The building occupies a 999-year leasehold site spanning approximately 3,268 square feet, with a total gross floor area of roughly 17,729 square feet. Under the 2025 Master Plan, the site is zoned 'Commercial' with a plot ratio of 4.2, allowing for its current six-story height.

The indicative guide price for this asset is S$70 million, which translates to S$3,948 per square foot based on the gross floor area. It is accessible to both local and foreign purchasers, notably exempt from Additional Buyer's Stamp Duty or Seller's Stamp Duty.

According to Ms. Swee Shou Fern, Head of Investment Advisory at ETC, the property is a "highly compelling asset" due to its 999-year tenure, prominent visibility, branding potential, and "strategic city location." She notes the ongoing evolution of the surrounding area into a "dynamic commercial, lifestyle and hospitality destination."

Ms. Swee also highlights the rarity of such opportunities, stating that ETC expects interest from "owner-occupiers seeking to establish a strong corporate presence, as well as investors looking for a well-located asset with strong long-term investment value."

The vicinity features prominent landmarks including Raffles Hotel, Raffles City, Bugis Junction, CHIJMES, The Capitol, South Beach, DUO, and Suntec City. Recent developments like The M and Guoco Midtown, alongside the soon-to-be-completed new Shaw Tower, further underscore the area's rejuvenation. The property benefits from exceptional connectivity, located within approximately 400 meters of four MRT stations serving four distinct lines.

Our take: This offering represents a unique chance to acquire a meticulously located asset in one of Singapore's most prestigious districts. The 999-year leasehold is a standout feature, granting near-perpetual ownership in a city where such terms are increasingly rare. Its proximity to Raffles Hotel, combined with potential branding opportunities, suggests a strong play for an owner-occupier looking to make a definitive statement. For investors, the long-term appreciation prospects in a continually developing prime precinct are undeniable, especially given the current stamp duty exemptions.