Luxury Hotel Deals Surge as Investors Eye Resilient High-End Market

On May 25, 2026, JLL, the real estate services giant, announced a substantial increase in luxury hotel acquisitions globally. This surge indicates a strategic pivot by investors towards high-end hospitality assets, which are proving remarkably resilient.

According to TTR Weekly, this trend reflects a broader belief that the luxury segment will continue to outperform other hospitality sectors. The market is increasingly attractive due to the consistent demand from affluent travelers and the stable returns offered by premium properties.