Broadwick Soho Welcomes Beefbar's Carnivorous Allure

Announced August 13, 2026, Broadwick Soho prepares to host Beefbar, the renowned international steakhouse concept. This move brings Beefbar's distinct approach to premium meats to one of London's most anticipated hotel destinations.

Beefbar, with its origins in Monte Carlo, has established a global footprint, focusing on high-quality cuts sourced from around the world. The brand is recognized for its sophisticated ambiance and a menu that extends beyond traditional steakhouses, incorporating global influences and signature preparations.

Our take: The integration of a known entity like Beefbar into Broadwick Soho, a hotel already keen on making a splash, suggests a clear strategy. This isn't just about a steakhouse; it's about cementing a lifestyle statement. Expect a visually striking space, designed to be as much a scene as a dining experience, aligning with Broadwick Soho's flamboyant design ethos. The challenge will be for Beefbar to carve out a unique identity within London's highly competitive luxury dining landscape, rather than simply being another outpost.