Rome's Luxury Hotel Scene: A Modern Renaissance

Rome's luxury hotel sector is experiencing a significant boom, as noted by Robb Report — Travel. Announced June 4, 2026, both established Italian brands and global hospitality giants are investing heavily in the city. The shift mirrors Rome's historical role as a magnet for travelers, from ancient emperors indulging in lavish villas and bathhouses to 18th-century Grand Tourists seeking culture.

This recent development includes major international players like Anantara and Six Senses making their Roman debuts. Concurrently, Italian luxury brands, such as Bulgari and ROMEO, are expanding their presence. Even historic grand dames, including The Hassler and Hotel de Russie, are undertaking extensive renovations to remain competitive amidst this influx, according to Robb Report — Travel journalist Laura Itzkowitz. The result is an unprecedented breadth of opulent accommodation choices.

Our take: Rome has long been a foundational travel destination, but its luxury hotel market historically lagged behind other European capitals in terms of sheer volume of contemporary high-end options. This current wave of investment, particularly from acclaimed international groups, signals a maturation of the market and a recognition of Rome's enduring appeal to affluent travelers. For the first time in decades, the Eternal City offers a truly diverse and competitive luxury lodging landscape.