HSMAI Foundation Appoints Amanda Voss to Chair 2026 Board

On April 10, 2026, the Hospitality Sales and Marketing Association International (HSMAI) Foundation confirmed its 2026 Board of Directors and Executive Committee, signaling a shift in its leadership structure. Amanda G. Voss, an experienced commercial and sales executive, has been appointed Chair, succeeding Lori Kiel, whose two-year term concluded.

The Foundation's mandate revolves around cultivating a skilled commercial workforce for the global hospitality sector. Hospitality Net — Latest News notes that under Voss's direction, the organization plans to continue investing in initiatives designed to ensure a competitive and future-ready industry.

Voss expressed her enthusiasm for the role, stating, "I’m honored to lead the HSMAI Foundation alongside such a dynamic and dedicated group of leaders." Hospitality Net — Latest News reports her commitment to expanding educational access, mentorship, and career development across the industry to build a more resilient workforce. Noreen Henry takes on the Vice Chair position, with Lexy Coley named Treasurer.

Our take: The luxury hospitality sector faces an ongoing challenge in attracting and retaining top-tier talent. This leadership change at the HSMAI Foundation, particularly with Voss at the helm, suggests a renewed emphasis on practical workforce development. The stated focus on education and mentorship is critical; quality service and commercial acumen remain non-negotiable differentiators in our niche. We’ll be watching to see how these initiatives translate into tangible benefits for the industry’s human capital.