Bulgari Hotel Milano's New Culinary and Design Concept 'Da Niko'

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The new Da Niko restaurant at the Bulgari Hotel in Milan.courtesy image

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**MILAN —** The [Bulgari](https://wwd.com/accessories-news/jewelry/jake-gyllenhaal-bulgari-watches-jewelry-love-italy-1238871407/) Hotel in Milan on Tuesday is introducing a new culinary and design concept, Da Niko.

It revisits the previous Il Ristorante — Niko Romito, launched a decade ago with the namesake Michelin-starred chef.

“The overall atmosphere has changed, it’s less formal and it invites conviviality,” said Silvio Ursini, executive vice president of the [Bulgari](https://wwd.com/tag/bulgari/) Group. “It starts from the name, reminiscent of a friendly, genuine _trattoria_ and joyful hospitality.”


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Ursini contended that “today, guests seek experiences that are more spontaneous and less bound by ritual.” However, he underscored that “there has been no compromising on quality or anything that has made Niko’s cuisine so distinctive, his rigorous selection of ingredients, and his relentless pursuit of the purest expression of flavor. We stay away from passing trends.”

Smiling, he said Romito “is like a mad scientist, always open to experiment and attentive to the minutest detail. He fully embraced this new project.”