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Aerial view of a sprawling luxury hotel pool deck in the Hamptons during summer

Analysis

Hamptons Hotels & The Status Playbook

Luxury hospitality in the Hamptons isn't about amenities or escapism; it's a finely-tuned status game. We dissect why some properties flourish while others struggle to attract the East End's discerning clientele.

E. ASHWORTH·2 min read

Jun 29, 2026

Representación abstracta del flujo de datos o de una interfaz de IA en un entorno de hotel de lujo.

Analysis

PHAL, Asesoría de IA Agéntica, Entra en la Hostelería de Lujo

PHAL, una nueva firma de asesoría que emplea IA agéntica, gana tracción rápidamente en el sector hotelero de lujo. El grupo ha firmado una carta de intención con una importante marca global y ha avanzado a un cliente de primer nivel a la fase de prueba de concepto para su sistema operativo.

E. ASHWORTH·2 min read

Jun 28, 2026

Exterior view of luxurious sea villas with private pools, overlooking a serene ocean.

Analysis · Six Senses

Wellness Redefined: Beyond the Spa to Life's Core

Luxury wellness is shedding its resort-centric image, integrating into daily life, residential architecture, and even medical practices. This shift, highlighted by the Global Wellness Summit, signals a dramatic expansion of the industry's scope and impact.

E. ASHWORTH·2 min read

Jun 22, 2026

A modern luxury hotel with light-filled rooms and a view of water villas.

Analysis · Lexis Hotel Group

Lexis Hotel Group's Direct-First Pivot Amidst Market Uncertainty

Malaysia's Lexis Hotel Group embraced a direct-first strategy in 2025, deploying Amadeus iHotelier Suite to navigate geopolitical disruption and reduced inbound travel. The move yielded impressive revenue growth and recovered significant bookings through advanced cart abandonment

E. ASHWORTH·2 min read

Jun 21, 2026

Un lujoso yate navegando en aguas tranquilas durante el atardecer.

Analysis · Ritz-Carlton

La incursión de los hoteles de lujo en el mercado de cruceros

Grandes marcas hoteleras apuestan por los cruceros para redefinir el lujo en alta mar. Este giro estratégico promete experiencias a medida, diferenciándose de los transatlánticos tradicionales.

E. ASHWORTH·2 min read

Jun 4, 2026

Exterior view of the Bulgari Hotel Tokyo at dusk, with city lights reflecting on its modern facade

Analysis · Bulgari Hotels

Bulgari Tokyo: A Case Study in Brand Dilution

Bulgari's luxury hotel ventures often command attention. Yet, the brand's latest Tokyo outpost, while centrally located, falls into a troubling trap of blending rather than asserting. This isn't just about design; it's about a brand's core identity.

E. ASHWORTH·2 min read

Jun 2, 2026

Exterior view of Raffles Hotel Singapore, a white colonial-style building with lush greenery.

Analysis · Raffles Hotels

Singapore's Next Raffles: Can History Be Replicated?

The iconic Raffles Hotel, a colonial-era marvel, regularly ranks among the world's elite. As Singapore's tourism sector evolves, the question arises: can the city-state foster another such legend?

E. ASHWORTH·2 min read

May 21, 2026

A luxurious resort pool overlooking a serene American landscape at sunset

Analysis

Affluent Americans Pivot to Domestic Luxury Travel

Economic uncertainty and geopolitical shifts are driving a renewed interest in high-end U.S. destinations. New data indicates a significant surge in domestic luxury hotel bookings and average daily rates.

E. ASHWORTH·2 min read

May 18, 2026

El mercado de hoteles de bienestar va a explotar | Principales gigantes Aman

Analysis · Aman

El Ascenso del Bienestar: Los Hoteles Responden a un Cambio Global en el Bienestar

Un nuevo informe de la industria pronostica un crecimiento robusto para el sector hotelero del bienestar durante la próxima década. Las propiedades se centran cada vez más en ofertas de salud integradas, desde tratamientos de spa personalizados hasta programas de rejuvenecimiento físico y mental.

H. TANABE·2 min read

May 9, 2026

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