Best Hotel Robes to Buy Online 2026: Four Seasons, St. Regis, The Mark

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[Fashion](https://wwd.com/tag/fashion/) and hospitality have never been closer, what with this year’s wave of [buzzy hotel collaborations](https://wwd.com/shop/shop-fashion/best-hotel-merch-collaborations-designer-fashion-buy-online-1239035764/): from [Eberjey x The Ritz-Carlton](https://wwd.com/fashion-news/fashion-scoops/eberjey-x-the-ritz-carlton-yacht-collection-launches-1239051761/) to [Drake’s x St. Regis](https://wwd.com/fashion-news/fashion-scoops/st-regis-drakes-fathers-day-capsule-1238994166/). It’s no longer enough to jetset to a fancy destination, check into a [luxury](https://wwd.com/tag/what-is-luxury/) hotel, and then post about it on social media — now, compulsive travelers are vying to get their hands on high-end souvenirs commemorating each stay, in the form of limited-edition merch (be it a logocentric baseball cap or a subtler cashmere sweater).

But while in-person purchases of this nature are the ultimate status symbols, signaling buyers’ impeccable taste and familiarity with the finer things in life, the next best thing to snagging a silk scarf off of a gift-shop shelf is buying hotel-branded pieces _online_.


[Fashion Features](https://wwd.com/shop/fashion-features/)


[Beauty Features](https://wwd.com/shop/beauty-features/)

Specifically, premium hotel robes have been gaining popularity as of late, allowing shoppers who have perched at The Mark, say, or the W Florence to replicate the moments of pure bliss and comfort they had within their room’s four walls. In other words, your apartment’s bathroom might not be finished in black marble and lined with [Augustinus Bader](https://wwd.com/shop/shop-beauty/augustinus-bader-luxury-mineral-sunscreen-review-buy-online-1239065730/) topicals, but that doesn’t mean you can’t wrap yourself in the plush embrace of the very same robe that greeted you in said room’s spacious, walk-in closet — before launching into your nightly beauty regimen.

[](https://clicks.trx-hub.com/xid/pmc_0aaa4_wwd?q=https%3A%2F%2Fmbb.prf.hn%2Fclick%2Fcamref%3A1100l3TWUj%2Fpubref%3AWWD%2Fdestination%3Ahttps%253A%252F%252Fshop.marriott.com%252Fbrands%252Fthe-ritz-carlton%252Fbath%252Frobes-and-slippers%252Ffrette-microfiber-robe%252FRTZ-400-01-WL.html&p=https%3A%2F%2Fwwd.com%2Fshop%2Fshop-home%2Fbest-luxury-hotel-robes-buy-online-reviews-prices-1239261032%2F&ref=https%3A%2F%2Fnews.google.com%2F&event_type=click)