Auberge Collection Ventures Into Tanzania's Safari Landscape

Auberge Collection announced on May 8, 2026, its foray into the African safari market with the launch of Auberge Safari. This new venture consolidates nine high-end properties across Tanzania, integrating two respected conservation-focused safari operators: Legendary Expeditions and Chem Chem Safari.

The expansion, as reported by Hospitality Net — Latest News, positions Auberge Safari to offer curated travel experiences across Tanzania's northern circuit. Each property retains its unique identity, delivering experiences rooted in local culture and heritage, while reportedly upholding Auberge Collection's focus on "soulful, place-driven hospitality."

Auberge Safari's offerings emphasize exclusive access, private guides and vehicles, and opportunities to witness events like the Great Migration. The program also highlights encounters with indigenous communities and a dining philosophy centered on seasonality.

Our take: This move elevates Auberge Collection's portfolio considerably. By partnering with established operators like Legendary Expeditions and Chem Chem Safari, Auberge sidesteps the extensive development phase typically associated with new market entry. This strategic acquisition positions them immediately as a significant player in the luxury African safari sector, appealing to an affluent clientele seeking bespoke, immersive wildlife experiences.