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HCN Tablets Boast High Engagement in Luxury Hotels
A recent study in a Chicago luxury hotel reveals guests are actively using in-room tablets. The data suggests these devices not only drive engagement but also open new avenues for monetized content.
A modern luxury hotel room with a sleek tablet device on a bedside table.
On May 12, 2026, Hotel Communication Network (HCN) released findings from a guest survey conducted at a downtown Chicago luxury hotel, focusing on their AI Concierge Tablets. The study involved 179 guests, evaluating their perceptions and interactions with the in-room technology. According to HCN's internal data, 94.25% of guests utilized the tablets during their November 2025 stays at hotels with these devices.
The survey highlights significant engagement with sponsored content displayed on the tablets. 95% of guests found the sponsored content "engaging/interesting." Furthermore, 97% described the advertising as "relevant and non-intrusive" or remained neutral, with 77% reporting the content "added value to their stay."
Our take: These numbers, reportedly from HCN's own data, suggest a receptive audience for in-room advertising, particularly when it's perceived as relevant and unobtrusive. The reported 94.25% usage rate, a significant figure given the typical guest interaction with hotel tech, points to a potential revenue stream for hotels willing to integrate advanced tablet systems. While these figures are self-reported by HCN, they demonstrate a compelling case for targeted, in-room digital experiences.
Source: Hospitality Net — Latest News ↗
Source : Hospitality Net — Latest News
