Raffles Hotel Singapore Taps Allison Worldwide as Communications Partner | Branding in Asia

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- [by BIA Staff](https://www.brandinginasia.com/author/bia-staff/) - · December 1, 2025

“Raffles Hotel Singapore is more than a landmark; it is a symbol of enduring excellence and cultural significance.”

 Image via Raffles Hotel

Raffles Hotel Singapore has appointed global communications agency Allison Worldwide as its strategic communications partner following a competitive review. The appointment began on June 1st of this year, and includes strategic counsel, media relations, and engagement support to strengthen brand positioning, leadership visibility, and cultural resonance.

Established in 1887, Raffles Hotel Singapore is among the world’s iconic 19th-century luxury hotels. It was recently named No. 5 in the global ranking of The World’s 50 Best Hotels 2025.

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The appointment follows a strategic reassessment of the hotel’s previous agency partnership, reflecting a need for a communications approach focused on long-term brand storytelling. The hotel identified an opportunity to shift toward an insight-led narrative that reaffirms its place in Singapore’s cultural and hospitality landscape.

“We were seeking a partner who could bring clarity, strategic depth, and a refined approach to storytelling. Allison stood out for their ability to honour our heritage while helping us shape a modern narrative: one that deepens discovery and reflects Raffles’ evolving place in Singapore’s cultural and hospitality landscape,” said Jesmine Hall, Director of Commercial Marketing at Raffles Hotel Singapore.


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“Their understanding of the media environment and ability to prioritise what matters most will be key to meaningfully amplifying our brand.”