Agents key to helping the original ‘no news no shoes’ resort brand take new steps | TTG

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_**Soneva moved into new hands last year – but will its DNA remain intact? TTG Luxury speaks to boss Joanna Flint to find out, and learns how the trade will be engaged to help continue its journey**_


_Soneva’s chief commercial officer Joanna Flint tells TTG that the brand's shift is an evolution rather than a total reset_

Seasoned luxury travel advisors will no doubt be familiar with Soneva, a game-changing brand that helped put the Maldives on the map, and has offered many unique concepts and experiences over the years.

So would its new owners dilute it, some may have wondered, when they took over last year?

So far, the answer seems to be no – with investors KSL Capital Partners spending “many millions” already on refining the brand positioning and investing in the three resorts that have remained under the brand; a fourth resort in Thailand is shuttered for now, but Soneva seems to be entering a golden age.

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