AI Coaching Boosts Hotel F&B Revenue for Shiji and FPG

Announced July 13, 2026, hospitality tech leader Shiji has integrated its Infrasys POS with Frontline Performance Group (FPG)'s CheckMax. This partnership offers hotel restaurants AI-powered coaching and real-time sales analytics.

The integration aims to move beyond traditional sales reporting, providing actionable insights and digital training. Hotels can expect a 5–15% increase in incremental revenue per guest and improved profitability, according to Hospitality Net — Latest News.

CheckMax, developed with major global hotel brands, converts server interactions into revenue opportunities. By analyzing live sales data from Infrasys POS, the system delivers precise sales strategies, enhancing consistency and driving ancillary revenue.

Our take: This partnership reflects a broader trend of leveraging AI for operational efficiency and revenue optimization in hospitality. While the promise of a 5–15% revenue bump sounds substantial, the true impact will depend on user adoption and the quality of the AI's recommendations in diverse service environments. The focus on empowering frontline staff with real-time coaching is a compelling angle, addressing a common gap between data collection and actionable insights.