Noticias · Ritz-Carlton· (English original)
Ginori 1735 Transforms Ritz-Carlton Yacht into Italian Summer Fantasy
The Florentine porcelain house Ginori 1735 is expanding its reach beyond tableware. Its first-ever terrace concept is set to immerse guests in an Italian summer aboard a Ritz-Carlton yacht.
A luxurious outdoor terrace on a yacht, decorated with Italian-inspired elements and Ginori 1735 porcelain designs
Announced June 8, 2026, Ginori 1735, renowned for its exquisite Florentine porcelain, is embarking on a new venture. The brand is extending its aesthetic from fine dining tables to a unique onboard experience: a themed terrace on a Ritz-Carlton yacht. This marks the Italian house's inaugural foray into immersive hospitality spaces.
Wallpaper* — Travel reports that this initiative will translate Ginori 1735's celebrated porcelain designs into a fully realized environment. The move aims to create an "Italian summer fantasy" for guests, integrating the brand's heritage and artistry into every detail of the yacht's outdoor space.
Our take: This collaboration signals a growing trend among luxury brands to create experiential touchpoints beyond their traditional retail or product categories. For Ginori 1735, it's a shrewd move to showcase their design prowess in a high-visibility, exclusive setting, aligning with the discerning clientele of Ritz-Carlton yachts. It's not just about selling tableware; it's about selling a lifestyle.
Source : Wallpaper* — Travel
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