Etro Brings Paisleys to Belmond’s Romazzino Hotel in Costa Smeralda, Sardinia

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**SUMMER ESCAPE:** [Etro](https://wwd.com/tag/etro/) has tapped into the sense of escapism embedded in its DNA with its latest summer activation, which involves the fashion house revamping areas of Romazzino, a [Belmond](https://wwd.com/eye/lifestyle/florence-luxury-hotel-boom-2026-high-end-tourism-growth-1239003992/) hotel located in Sardinia’s Costa Smeralda.

The brand has brought its decorative flair and signature prints to the tony resort destination, reinterpreting the luxury hotel’s pool bar and outdoor spaces immersed in nature and just a few steps away from the emerald sea and striking rocks that define Costa Smeralda’s landscape.


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[Etro](https://wwd.com/pop-culture/culture-news/taylor-swift-wedding-dress-guest-list-rumors-1239051659/) x RomazzinoCourtesy of Etro

For the project, Etro developed a bespoke fabric reimagining its paisley pattern and playing with interwoven textures in warm tones of terracotta, beige and brown blended with Mediterranean shades of sage green and teal. The vibrant prints are splashed on wooden beach chairs, cushions and table mats.

Managed by LVMH Group’s Belmond and owned by Smeralda Holding — a company indirectly controlled by Qatar Investment Authority, the sovereign wealth fund of the State of Qatar — Romazzino was founded by the Aga Khan IV in 1965. Presiding over one of the white sandy beaches in Costa Smeralda, on the bay of Porto Cervo, the structure is a haven of whitewashed walls, flowing lines and arched windows.