Raffles Plants Flag in Courchevel 1850 for Alpine Debut

Announced May 13, 2026, Raffles Hotels & Resorts has revealed plans for its first alpine resort, slated for Courchevel 1850. The project, developed and owned by Art de Vivre, aims for a winter 2028 debut, establishing a refined presence in the coveted Jardin Alpin.

The new Raffles Courchevel will sit within Les Trois Vallées, positioning it for unparalleled access to the world's largest interconnected ski domain. It will command panoramic views of the Tarentaise Valley from its privileged, elevated perch within Courchevel 1850.

Design firm JMV is handling the architecture, while Humbert & Poyet are tasked with interiors. The property will feature 50 guestrooms and suites, each generously proportioned and many offering private balconies with mountain vistas. Dining options include a signature bar, an elegant tea lounge, and two destination restaurants with winter gardens and expansive terraces.

A comprehensive wellness offering is also planned, with a spa, dedicated treatment rooms, thermal experiences, a fitness center, and a panoramic swimming pool. This addition marks Raffles' sixth European property, joining established outposts like Raffles London at The OWO and Le Royal Monceau – Raffles Paris, with Raffles Lake Como anticipated in 2027.

Jonathan Lau, Co-Founder and CEO of Art de Vivre, commented to Sleeper Magazine that Courchevel 1850 demands the highest standards, and Raffles' heritage and values align with this ambition. He noted his firm's deep respect for Courchevel's legacy in alpine hospitality, expressing honor at contributing to its next chapter and a vision for the resort to become "an enduring icon."

Our take: Raffles' entry into Courchevel 1850 was inevitable. The brand's move into a top-tier ski destination solidifies its global luxury footprint, particularly in Europe. Its positioning in the Jardin Alpin signals a direct challenge to existing high-end players, banking on its reputation for impeccable service and sophisticated design. The partnership with Art de Vivre suggests a property committed to local context while upholding Raffles' distinctive identity. This move is less about innovation and more about claiming a prime piece of an already-established luxury market.