Analysis ·

Leisure Alchemy: A New Intelligence Platform for Luxury Hospitality

Luxury hospitality veteran Jeremy McCarthy, formerly of Mandarin Oriental and Four Seasons, has launched Leisure Alchemy. This new digital platform offers insights for leaders in the resort, wellness, and leisure sectors.

E. ASHWORTH· British correspondent·July 2, 2026·2 min read
A laptop displaying the Leisure Alchemy website on a desk in a modern resort hotel room.

Courtesy of —

Announced May 26, 2026, Jeremy McCarthy, a recognized figure in luxury hospitality and wellness, debuts Leisure Alchemy, a digital media platform and weekly briefing. It's designed for professionals shaping the leisure experience.

McCarthy brings over three decades of experience from iconic brands like Mandarin Oriental, Four Seasons, and Starwood Hotels. His academic background in applied positive psychology informs the platform's approach to operational reality and psychological depth.

Leisure Alchemy provides a weekly peer-to-peer conversation, delivered every Tuesday. The platform focuses on understanding consumer behavior that drives leisure and the business strategies required for profitability.

According to Hospitality Net — Latest News, McCarthy states, "Consumers are looking for ways to convert their rare free time into meaningful and memorable experiences." He explains that Leisure Alchemy aims to "decode the science of transformational leisure experiences and the business of how we enable them."

The platform's name encapsulates its philosophy: 'Leisure' signifies the conversion of free time into meaningful experiences, while 'Alchemy' acknowledges the complex process of turning this into a profitable, scalable business through creativity, strategy, and psychology.

Our take: McCarthy's extensive background in both luxury operations and positive psychology positions Leisure Alchemy to provide genuinely insightful content. The focus on human behavior promises a more nuanced understanding of the luxury leisure market, moving beyond simple trendspotting to address underlying drivers of guest satisfaction and business success. This could become an indispensable resource for executives looking to future-proof their offerings.

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