Section

Analysis

Everything we've published in analysis.

A laptop displaying the Leisure Alchemy website on a desk in a modern resort hotel room.

Analysis

Leisure Alchemy: A New Intelligence Platform for Luxury Hospitality

Luxury hospitality veteran Jeremy McCarthy, formerly of Mandarin Oriental and Four Seasons, has launched Leisure Alchemy. This new digital platform offers insights for leaders in the resort, wellness, and leisure sectors.

E. ASHWORTH·2 min read

Jul 2, 2026

Luxurious hotel lobby with high ceilings and tasteful modern decor

Analysis

Luxury Hotels: Five Strategic Opportunities for Enduring Growth

Luxury hospitality is booming, but competition is fierce. To stay ahead, hotels must design for future trends, considering evolving markets and consumer demands.

E. ASHWORTH·2 min read

Jun 30, 2026

Aerial view of a sprawling luxury hotel pool deck in the Hamptons during summer

Analysis

Hamptons Hotels & The Status Playbook

Luxury hospitality in the Hamptons isn't about amenities or escapism; it's a finely-tuned status game. We dissect why some properties flourish while others struggle to attract the East End's discerning clientele.

E. ASHWORTH·2 min read

Jun 29, 2026

Abstract representation of data flow or an AI interface within a luxury hotel setting

Analysis

Agentic AI Advisory PHAL Enters Luxury Hospitality

PHAL, a new advisory firm using agentic AI, is quickly gaining traction in the luxury hotel sector. The group has secured a letter of intent with a major global brand and moved a top-tier client into a proof-of-concept phase for its operating system.

E. ASHWORTH·2 min read

Jun 28, 2026

A modern, sleek luxury hotel balcony overlooking a serene beach at sunset.

Analysis

Luxury Hospitality Market Poised for Substantial Growth, Reaching $181.5 Billion by 2034

A new report forecasts a robust expansion in the luxury hotel sector driven by evolving high-end traveler demands. Expect greater personalization, wellness integration, and the rise of bleisure travel and micro-destinations.

E. ASHWORTH·2 min read

Jun 23, 2026

Exterior view of luxurious sea villas with private pools, overlooking a serene ocean.

Analysis · Six Senses

Wellness Redefined: Beyond the Spa to Life's Core

Luxury wellness is shedding its resort-centric image, integrating into daily life, residential architecture, and even medical practices. This shift, highlighted by the Global Wellness Summit, signals a dramatic expansion of the industry's scope and impact.

E. ASHWORTH·2 min read

Jun 22, 2026

A modern luxury hotel with light-filled rooms and a view of water villas.

Analysis · Lexis Hotel Group

Lexis Hotel Group's Direct-First Pivot Amidst Market Uncertainty

Malaysia's Lexis Hotel Group embraced a direct-first strategy in 2025, deploying Amadeus iHotelier Suite to navigate geopolitical disruption and reduced inbound travel. The move yielded impressive revenue growth and recovered significant bookings through advanced cart abandonment

E. ASHWORTH·2 min read

Jun 21, 2026

Exterior view of the Belmond Hotel Splendido in Portofino, Italy, showcasing its coastal location and elegant architecture.

Analysis

Defining Five-Star: What Really Constitutes Luxury in Hospitality Today?

Post-pandemic, the luxury hotel landscape is ambiguous. Robb Report — Travel explores how industry elites are redefining true five-star service and what guests can expect from top-tier properties going forward.

E. ASHWORTH·2 min read

Jun 13, 2026

Luxurious yacht cruising on calm waters during sunset

Analysis · Ritz-Carlton

Luxury Hotels Navigate The Cruise Market

Big hotel brands are betting on cruises, aiming to redefine luxury at sea. This strategic pivot promises tailor-made experiences, differentiating them from traditional ocean liners.

E. ASHWORTH·2 min read

Jun 4, 2026

Exterior view of the Bulgari Hotel Tokyo at dusk, with city lights reflecting on its modern facade

Analysis · Bulgari Hotels

Bulgari Tokyo: A Case Study in Brand Dilution

Bulgari's luxury hotel ventures often command attention. Yet, the brand's latest Tokyo outpost, while centrally located, falls into a troubling trap of blending rather than asserting. This isn't just about design; it's about a brand's core identity.

E. ASHWORTH·2 min read

Jun 2, 2026

Exterior view of Raffles Hotel Singapore, a white colonial-style building with lush greenery.

Analysis · Raffles Hotels

Singapore's Next Raffles: Can History Be Replicated?

The iconic Raffles Hotel, a colonial-era marvel, regularly ranks among the world's elite. As Singapore's tourism sector evolves, the question arises: can the city-state foster another such legend?

E. ASHWORTH·2 min read

May 21, 2026

A luxurious resort pool overlooking a serene American landscape at sunset

Analysis

Affluent Americans Pivot to Domestic Luxury Travel

Economic uncertainty and geopolitical shifts are driving a renewed interest in high-end U.S. destinations. New data indicates a significant surge in domestic luxury hotel bookings and average daily rates.

E. ASHWORTH·2 min read

May 18, 2026

Analysis · Aman

Aman's Unsettling Nexus: Allegations of Money Laundering Cloud a $3 Billion Brand

As investigations into Benjamin Mauerberger's alleged illicit network intensify, the luxury Aman hotel group confronts scrutiny over claims of laundered 'pig-butchering' proceeds infiltrating its portfolio, valued at $3 billion.

M. CHEVALIER·2 min read

May 9, 2026

Wellness Hotel Market is Going to Boom | Major Giants Aman

Analysis · Aman

The Ascent of Wellness: Hotels Respond to a Global Shift in Well-being

A new industry report forecasts robust growth for the wellness hotel sector through the next decade. Properties are increasingly focusing on integrated health offerings, from curated spa treatments to mental and physical rejuvenation programs.

H. TANABE·2 min read

May 9, 2026

Analysis · Aman

Aman Resorts: Evaluating the Evolution of a Luxury Hospitality Brand

We delve into the enduring philosophy and recent shifts of Aman Resorts, a brand synonymous with discreet luxury sanctuaries. A recent analysis by One Mile at a Time provides a timely perspective on its trajectory.

H. TANABE·2 min read

May 9, 2026